Michel Malbranc joined GLP’s German sales team on July 1, 2026. As sales manager of North-East Germany, he is responsible in particular for the eastern federal states, a territory he already knows well, along with many of the companies based there, from his previous work in the field.
Malbranc studied sound engineering and music production, and he has spent many years working in the German events industry. His career combines sales experience with a strong technical background. Judging a product by its specifications alone has never been enough for him. What interests him is how technology is actually used in practice, what demands that use case creates, and which solution genuinely makes sense for the individual user.
“I’m really looking forward to seeing a lot of familiar faces again and making new contacts,” says Michel Malbranc. “I don’t want to sit at a desk guessing what a customer might need. I want to be on site to see how they work, what challenges they’re facing and what the technology actually has to deliver for them. With products that need explaining, it’s important to experience them live. So, it’s very straightforward. Give me a call, tell me what you’re interested in, and I’ll come by with the right products.”
Alongside GLP’s product portfolio, it was the personal conversations with managing director Udo Künzler that proved decisive for Malbranc.
“The strong products appealed to me, of course. But what really mattered was how open and human the conversations with Udo were,” Malbranc explains. “At GLP I had the feeling from the very beginning that it isn’t only the numbers and the product that count here, but the people behind them. At the same time, the portfolio is technically exactly what I can credibly stand behind in front of a customer.”
For GLP, the appointment marks a further step in expanding the company’s presence in the region.
“Michel combines something that is particularly valuable when selling technology that needs explaining. He understands the products and he speaks the language of the people using them,” says GLP’s Udo Künzler. “He knows the territory, he knows many of the people in it, and he has a real appetite for working directly with them again. In eastern Germany especially, we still see a great deal of development potential for GLP. You don’t unlock that potential from a distance. You have to be present, listen, and build trust. Michel brings the best possible credentials for that, and we’re looking forward to working with him.”
The connection between music and technology follows Malbranc outside his working life as well. He plays bass, drums and guitar, and spends much of his free time engaged with event technology. He finds balance through sports and time on his mountain bike.
Contact Michel Malbranc
Sales Manager, North-East Germany
Email: M.Malbranc@glp.de
Telephone: +49 151 615 905 99
Photo credit: GLP
