More Than 300 GLP Fixtures Featured at Madrid’s Coca-Cola Music Experience

Created back in 2011, the Coca-Cola Music Experience (CCME) set out to become the first Gen-Z-focused music festival, creating a strong link between the brand and teens through their passion for music. Twelve years later, it has fulfilled that aim, as the recent two-day festival, which was held at the Caja Mágica (Magic Box) in Madrid, proved. Taking place in front of 23,000 people, it was accompanied by a simultaneous live stream. Situated in the Manzanares Linear Park, the multi-functional space was designed to embrace all the scenic, technical, and artistic elements expected of a TV gala and a music…