High-Speed GLP Light-Show For Audi E-Tron World Premier
Tuesday March 23, 2021
Anyone wondering how, under the current conditions, new products can be launched in an effective way within the media, need look no further than Audi. For the presentation of the new e-tron GT, the Ingolstadt-based car manufacturer staged a special kind of demonstration at the Munich Zenith. The world premiere of the ‘electric spearhead of the four rings’, as it was termed, took place on 9th February 2021 with two digital events; a cinematic intro, using spectacular lighting technology, was produced in advance at the Munich Zenith, and developed by LD Raphaël Demonthy. Demonthy, who has focussed entirely on lighting…
